2014 Winter Marketing-Economics Summit



Session Title of Presentation Presenter
Wednesday: 18:30 Opening Reception and Dinner  
Thursday: 8:15 - 9:00 The Provision of Convenience and Variety by
the Market
Gregory Crawford
Thursday: 16:30 - 18:45 Information and Price Dispersion: Evidence from
Retail Gasoline

Asymmetric Information and Imperfect Competition
in Lending Markets

Competition in the Audit Market: Policy Implications
Philipp Schmidt-Dengler

Gregory Crawford

Chad Syverson
Friday: 8:15 - 9:00 Do Pharmacists Buy Bayer? Sophisticated Shoppers
and the Brand Premium
Jean-Pierre Dubé
Friday: 12:30 - 13:30 Lunch at 360º-Restaurant Piz Gloria - Schilthorn
A real James Bond 007 experience!
Friday: 16:30 - 18:45 Suspense and Surprise

Do Superbowl Ads Affect Brand Share?

An Empirical Analysis of Systemic Risk in the EURO-zone
Emir Kamenica

Wesley Hartmann

Jakub Kastl
Saturday: 8:15 - 9:00 Advertising Competition in Presidential Elections Brett Gordon
Saturday: 12:30 - 13:30 Lunch at Jungfraujoch - Top of Europe
Saturday: 16:30 - 18:45 Advertising, Consumer Awareness and Choice:
Evidence from the U.S. Banking Industry

Marijuana on Main Street? Estimating Demand
in Markets with Limited Access

Utility and Attention - a structural model of consideration
Ali Hortacsu

Michelle Sovinsky

Thomas Otter
Saturday: 19:00 Conference Dinner  
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