2014 Winter Marketing-Economics Summit
Wengen (Switzerland) - 30. January - 01. February 2014
»
Supported by
Ernst & Young
»
Conference Organizers
Jean-Pierre Dubé
Florian Stahl
Home
Location
Program
Photos
Past Conferences
Presenters
Bart Bronnenberg
(Tilburg)
Gregory Crawford
(Zürich)
Jean-Pierre Dubé
(Chicago Booth, NBER)
Brett Gordon
(Columbia)
Wesley Hartmann
(Stanford)
Ali Hortacsu
(Chicago Booth, NBER)
Emir Kamenica
(Chicago Booth, NBER)
Jakub Kastl
(Stanford, NBER)
Robin S. Lee
(NYU Stern)
Thomas Otter
(Frankfurt)
Philipp Schmidt-Dengler
(Mannheim)
Michelle Sovinsky
(Zürich)
Chad Syverson
(Chicago Booth, NBER)
Program
Session
Title of Presentation
Presenter
Wednesday: 18:30
Opening Reception and Dinner
Thursday: 8:15 - 9:00
The Provision of Convenience and Variety by
the Market
Gregory Crawford
Thursday: 16:30 - 18:45
Information and Price Dispersion: Evidence from
Retail Gasoline
Asymmetric Information and Imperfect Competition
in Lending Markets
Competition in the Audit Market: Policy Implications
Philipp Schmidt-Dengler
Gregory Crawford
Chad Syverson
Friday: 8:15 - 9:00
Do Pharmacists Buy Bayer? Sophisticated Shoppers
and the Brand Premium
Jean-Pierre Dubé
Friday: 12:30 - 13:30
Lunch at 360º-Restaurant Piz Gloria - Schilthorn
A real James Bond 007 experience!
Friday: 16:30 - 18:45
Suspense and Surprise
Do Superbowl Ads Affect Brand Share?
An Empirical Analysis of Systemic Risk in the EURO-zone
Emir Kamenica
Wesley Hartmann
Jakub Kastl
Saturday: 8:15 - 9:00
Advertising Competition in Presidential Elections
Brett Gordon
Saturday: 12:30 - 13:30
Lunch at Jungfraujoch - Top of Europe
Saturday: 16:30 - 18:45
Advertising, Consumer Awareness and Choice:
Evidence from the U.S. Banking Industry
Marijuana on Main Street? Estimating Demand
in Markets with Limited Access
Utility and Attention - a structural model of consideration
Ali Hortacsu
Michelle Sovinsky
Thomas Otter
Saturday: 19:00
Conference Dinner
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