2014 Winter Marketing-Economics Summit
Wengen (Switzerland) - 30. January - 01. February 2014

2014 Winter Marketing-Economics Summit

The 2014 Winter Marketing-Economics Summit is organized by Jean-Pierre Dubé (Chicago Booth) and Florian Stahl (University of Mannheim) and brings together researchers in a Swiss ski resort. The aim is to discuss and develop new ideas at the intersection of marketing and economics in a stimulating and relaxing environment.

The inaugural 2014 Winter Marketing-Economics Summit will be in Wengen (Jungfrau Region) .

Scientific Committee:
Naturally one of the key features of the conference is its organization around the chief recreational activity of skiing. The informal atmosphere affords participants the chance to discuss their work together and to generate new ideas and build research relationships.



  • 12 research talks (only by invitation, no paper submission).
  • The Jungfraujoch ski resort is one of the largest ski resorts in Switzerland and offers many unforgettable ski and photo opportunities
  • A ski school and guide facility direct in the village
  • Many possibilities for “off piste” and more advanced skiing activities
  • Venue: ****Superior Sunstar Hotel Wengen, Wengen, Switzerland
  • Wengen is conveniently located and can be reached by train in only 2.5 hours from Zürich airport
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